I chose to make a fairly arty magazine name, with a title that showed it concentrated on the genre my film is, but at the same time I didn't want to simply call it 'Film Noir' or 'Neo Noir' but I wanted to keep the word Noir involved. So, I based my title off one of the magazine covers I analysed ("retro cinema") and decided to call it Cinema Noir.
After deciding this, I moved onto choosing a font. I wanted it to mirror that of old fashioned fonts that would have used around the time when Film Noir first appeared.
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